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Lead-generation SaaS

Frontend Developer · Lead-gen SaaS

SaaS for capturing, validating, and distributing leads in real time — built at INTELICO — so operations do not stitch those steps together by hand.

01What I built

Built the product interfaces for real-time lead capture, validation, and distribution in React / Redux. Estimated work, kept documentation, facilitated cross-team integration, and mentored developers. Laravel and Azure are listed because they were the wider platform — not because this engagement owned that architecture.

  • Interfaces for capture, validation, and distribution
  • Cross-platform frontend behaviour and test coverage
  • Mentoring and technical interviews on the frontend team

02Engineering proof

  • Complex lead-gen product UI
  • Capture, validation, and distribution flows on the frontend
  • Laravel / Azure appear as the wider platform, not as backend architecture I owned

04Problem

Lead-generation operations needed a single product to capture, validate, and distribute leads in real time instead of assembling those steps across disconnected tools.

05Scale & constraints

  • Real-time capture, validation, and distribution as product behaviour
  • Complex UI logic and dependencies
  • Frontend ownership on a wider product team
  • PHP / Laravel / Azure in the published stack as the surrounding platform

06Outcome

Production React surface for real-time lead-gen SaaS. Lead volume and conversion figures are not published. Backend architecture is not claimed.

  • Production UI for real-time lead capture and distribution
  • Frontend delivery with cross-platform coverage

07Stack

  • JavaScript
  • React
  • Redux
  • Bootstrap
  • Sass
  • PHP
  • Laravel
  • Azure

No verified public metrics are published for this engagement.

Categories: MarTech, Lead gen

Year: 2021

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